GA4 + dashboards
Web analytics
Analytics you can actually act on. We instrument your site so the numbers in your dashboard mean something - and someone owns them.
100%
key events validated
against real sessions within 30 days of go-live
Source: Growthwarden client data
Web analytics is the practice of measuring, collecting, and analyzing website data to understand user behavior and optimize business outcomes. For marketing teams, analytics is the foundation of every decision - but only when the data is accurate, properly configured, and tied to business metrics.
At Growthwarden, we build analytics systems that leadership teams actually use. We don't just install GA4 and hand you a login - we define the questions you need answered, map every event and property to those questions, and create dashboards that surface insights, not just data.
Our web analytics services include GA4 implementation with custom events and conversions, cross-domain and server-side measurement setup, executive dashboards in Looker Studio or your BI tool, and monthly analyst-led reviews with recommendations.
For service-based businesses, we track phone calls, form submissions, and directions from Google Business Profile. We connect online activity to offline outcomes so you know which marketing channels drive real customers.
For DTC e-commerce brands, we implement enhanced e-commerce tracking, cross-domain measurement for checkout flows, and attribution modeling that accounts for multi-touch customer journeys.
For B2B SaaS companies, we track demo requests, free trial signups, and pipeline progression through your CRM. We connect marketing touchpoints to closed-won revenue.
Every analytics engagement includes data quality audits, UTM and tagging governance documentation, and monthly reviews where an analyst walks through the numbers and recommends actions.
Written by Riya Banerjee, Director of Conversion TrackingLast updated: July 25, 2026
What's included
Everything in the engagement, plainly stated.
- GA4 implementation with custom events and conversions
- Cross-domain and server-side measurement setup
- Executive dashboards in Looker Studio or your BI tool
- Data quality audits and anomaly monitoring
- UTM and tagging governance documentation
- Monthly analyst-led review with recommendations
Who it's for
Leadership teams who suspect their dashboard is lying to them, and want to know which numbers are real.
Tools & platforms
GA4Google Tag ManagerLooker StudioBigQuerySegmentAmplitude
Methodology
How we run it.
01
Map
We define the questions you need answered, then map every event and property to those questions - nothing tracked without a purpose.
02
Instrument
We implement clean, documented measurement with validation against real sessions.
03
Operate
We maintain the layer, surface anomalies, and run a monthly review so data becomes decisions, not decoration.
FAQ
Questions about web analytics
What's the difference between GA4 and Universal Analytics?
GA4 is Google's latest analytics platform, replacing Universal Analytics. It uses event-based tracking instead of session-based, offers cross-platform measurement, and includes predictive analytics. We help migrate and optimize your GA4 implementation.
How do you validate analytics data?
We compare GA4 data against real sessions, server logs, and ad platform data. We check for data gaps, duplicate events, and attribution discrepancies. Our validation process typically identifies 15-30% of tracking issues that standard audits miss.
What dashboards do you build?
We build executive dashboards in Looker Studio (Google Data Studio) or your preferred BI tool. Dashboards focus on business outcomes: revenue, leads, cost per acquisition, and ROI - not just traffic and pageviews.
Related work
Proof this service gets results.
Representative results from client engagements. Individual outcomes vary based on industry, budget, and starting position.
