GTM, GA4, Meta Pixel
Conversion tracking
Tracking that survives a cookieless world. We build server-side measurement so your bidding signals stay accurate as browsers lock down.
+34%
event match quality
for a fintech client after server-side migration
What's included
Everything in the engagement, plainly stated.
- GTM container architecture and governance
- Server-side tagging via Google Tag Manager or Stape
- Meta Pixel and Conversions API setup
- Enhanced conversions and consent mode configuration
- Cross-platform deduplication and identity stitching
- Quarterly tracking health audits
Who it's for
Performance teams watching attribution decay eat their optimization signal month over month.
Tools & platforms
Google Tag ManagerGA4Meta PixelConversions APIStapeTealiumSegment
Methodology
How we run it.
01
Assess
We measure how much of your conversion signal is actually reaching each ad platform, and where it's being lost.
02
Rebuild
We move measurement server-side, configure consent mode, and deduplicate across client and server.
03
Verify
We validate event match quality and monitor it, so bidding algorithms keep getting clean signal.
