Google, Meta, TikTok
Paid advertising
We run paid media the way a budget owner would want it run - disciplined testing, honest attribution, and creative built to convert rather than to fill a calendar.
3.4x
blended ROAS
across a 9-month DTC apparel engagement
Source: Growthwarden client data
Paid advertising (PPC) is the practice of paying for ad placement on platforms like Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads. For service-based businesses and DTC e-commerce brands, paid advertising delivers immediate, measurable traffic tied directly to business outcomes - not vanity metrics like impressions or reach.
At Growthwarden, we treat your ad spend like it's our own budget. Every campaign is measured against cost-per-acquisition (CPA) and return on ad spend (ROAS), not clicks or impressions. We reconstruct your accounts from the ground up, rebuild campaigns around how buyers actually move, and scale proven patterns against target efficiency.
Our paid advertising services span the full funnel: from top-of-awareness campaigns that introduce your brand to qualified audiences, to bottom-of-funnel retargeting that converts high-intent visitors into customers. We manage Google Search, Google Shopping, Meta (Facebook/Instagram), and TikTok campaigns with full-funnel attribution tied to revenue.
For service-based businesses (dental, roofing, plumbing, HVAC, electrical, legal, real estate), we focus on Google Local Service Ads, high-intent search campaigns, and call tracking with offline conversion import. Our clients typically see 40-60% more qualified leads within 90 days.
For DTC e-commerce brands (500K−10M/year), we optimize Meta and Google Shopping campaigns with server-side conversion tracking, creative testing frameworks, and ROAS-focused management. Typical results include 3x+ blended ROAS and 30%+ reduction in cost per acquisition.
Every engagement includes weekly pacing reviews, transparent reporting with the real numbers (including what didn't work), and server-side tracking tied to revenue - not just clicks.
Written by Omar Faruk, Co-Founder & Managing DirectorLast updated: July 25, 2026
What's included
Everything in the engagement, plainly stated.
- Account audit and restructuring across Google, Meta, and TikTok
- Full-funnel campaign build with audience and creative testing matrices
- Conversion-first creative direction and production briefs
- Bid and budget pacing reviewed weekly, not set-and-forget
- Server-side tracking tied to revenue, not only clicks
- Transparent reporting with the real numbers, including what didn't work
Who it's for
Teams spending from $25k to $500k+ per month who are tired of reports that look busy but don't tie back to revenue.
Tools & platforms
Google AdsMeta Ads ManagerTikTok AdsGoogle Tag ManagerGA4Looker StudioNorthbeam
Methodology
How we run it.
01
Audit
We reconstruct your accounts from the ground up - structure, attribution, creative, and spend efficiency. Then we show you exactly where money is leaking.
02
Restructure
We rebuild campaigns around how buyers actually move, with clear testing matrices so every dollar is assigned a hypothesis.
03
Scale
Once a profitable pattern is proven, we scale spend against a target efficiency - not against vanity reach.
FAQ
Questions about paid advertising
How much should I spend on Google Ads?
Budget depends on your industry, competition, and goals. Most of our clients spend $25k-$200k/month on paid media. We start with an audit to understand your current spend efficiency, then recommend a budget that targets your desired cost-per-acquisition.
What's a good ROAS for my industry?
ROAS benchmarks vary by industry and funnel stage. E-commerce typically targets 3-5x ROAS, while service businesses focus on cost-per-lead or cost-per-acquisition. We set targets based on your unit economics and profit margins.
How quickly can I see results from paid ads?
Paid advertising delivers immediate traffic. Most clients see measurable results within the first 2-4 weeks. However, optimal performance typically takes 60-90 days as we test audiences, creative, and bidding strategies.
Do you manage both Google and Meta ads?
Yes. We manage Google Ads (Search, Shopping, Display), Meta Ads (Facebook, Instagram), and TikTok Ads. We coordinate cross-platform budgets and attribution so you get a unified view of performance.
Related work
Proof this service gets results.
Representative results from client engagements. Individual outcomes vary based on industry, budget, and starting position.
