LedgerLine · B2B SaaS · 2024
Turned a stalled SEO program into 187% more qualified organic traffic
Measurable results
+187%
organic qualified traffic
+143%
demo bookings from organic
11
page-one commercial terms
Illustrative comparison. Actual baselines vary per engagement.
The engagement
Challenge
LedgerLine had published 90 blog posts over two years and ranked for almost nothing that mattered. Traffic existed, but it wasn't the traffic that booked demos. The team had lost faith in content as a channel.
Strategy
We stopped publishing and started diagnosing. A technical crawl found indexation and internal-linking problems burying their best pages. We rebuilt the content map around commercial intent clusters, pruned what was diluting crawl budget, and rewrote the pages closest to revenue first.
Execution
We fixed 40 technical issues, restructured the information architecture around four buying stages, and published 22 intent-mapped briefs over six months. Internal linking was rebuilt so authority flowed toward demo and pricing pages, not away from them.
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