Afnan Property Care Services · Property Maintenance / Dubai UAE · 2025
Cut cost per conversion by 51% and increased conversions 7x for a Dubai property maintenance company
Measurable results
−51%
cost per conversion
7x
more conversions
32.5%
conversion rate (from 8%)
Illustrative comparison. Actual baselines vary per engagement.
The engagement
Client
Afnan Property Care Services
Industry
Property Maintenance / Dubai UAE
Year
2025
Challenge
Afnan Property Care Services (Licensed residential property maintenance company in Dubai, UAE - Trade License No. 1571076) was running Google Ads but paying AED 185 per conversion with a 3% CTR and 8% conversion rate. Most leads were low-intent inquiries for minor repairs, not the high-value maintenance contracts that actually drove revenue. The ad platform's bidding algorithm was working with incomplete conversion data, and the landing page wasn't built to qualify or convert visitors.
Strategy
We treated the account like a budget owner would - not a media buyer chasing clicks. First, we rebuilt the measurement layer with server-side conversion tracking so the platform could see which leads actually booked jobs. Then we restructured campaigns around service intent (emergency repairs vs. scheduled maintenance vs. annual contracts) and rebuilt the landing page to qualify visitors before they submitted a form.
Execution
We migrated conversion tracking server-side with Meta Conversions API and Google Enhanced Conversions, rebuilt the Google Ads account into intent-based campaign clusters, and shipped a new landing page system with service-specific forms and dynamic number insertion for call tracking. Weekly pacing reviews replaced the monthly look-back the team had been running.
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